The startup Spira (Spira Lab AI) has unveiled an "AI Influencer Agent" platform that, once fed a product's website or Product Hunt link, continuously generates and publishes "on-brand" content across multiple social channels including TikTok, Instagram, X, LinkedIn and YouTube. Announced by CEO Long Ma, the service claims that pasting a single link is enough to automatically extract a "Brand DNA"—voice, visual system, target audience and unique selling points (USPs)—in about two minutes, then spin up multiple personas that draft posts. According to the product page, the goal is to keep a product visible after launch.
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